{"id":12569,"date":"2024-12-12T13:36:10","date_gmt":"2024-12-12T12:36:10","guid":{"rendered":"https:\/\/airconsulteamformation.com\/?post_type=product&#038;p=12569"},"modified":"2024-12-12T13:36:29","modified_gmt":"2024-12-12T12:36:29","slug":"formations-marketing-digital","status":"publish","type":"product","link":"https:\/\/airconsulteamformation.com\/index.php\/produit\/formations-marketing-digital\/","title":{"rendered":"Formations marketing digital"},"content":{"rendered":"<p>\u2022 Objectifs : Comprendre les bases et les enjeux du marketing digital dans<br \/>\nun contexte professionnel. Apprendre \u00e0 \u00e9laborer une strat\u00e9gie digitale<br \/>\nadapt\u00e9e \u00e0 ses objectifs. Savoir utiliser les principaux outils et plateformes<br \/>\n: r\u00e9seaux sociaux, SEO, SEA, e-mailing, et analytics. Optimiser la visibilit\u00e9<br \/>\nd&rsquo;une marque ou d&rsquo;une entreprise en ligne. Analyser les performances des<br \/>\ncampagnes digitales et ajuster les actions pour de meilleurs r\u00e9sultats.<br \/>\n\u2022 Public concern\u00e9 : Entrepreneurs et chefs d\u2019entreprise souhaitant<br \/>\nd\u00e9velopper leur pr\u00e9sence en ligne. Responsables marketing et<br \/>\ncommunication d\u00e9sirant se sp\u00e9cialiser dans le digital. \u00c9tudiants et<br \/>\npersonnes en reconversion professionnelle int\u00e9ress\u00e9es par le marketing<br \/>\ndigital<br \/>\n\u2022 Dur\u00e9e : 3 \u00e0 5 jours (21 \u00e0 35 heures), selon le niveau de d\u00e9tail souhait\u00e9.<br \/>\n\u2022 M\u00e9thodes p\u00e9dagogiques : Approche th\u00e9orique, Supports p\u00e9dagogiques,<br \/>\n\u00c9tudes de cas et simulations<br \/>\n\u2022 En pr\u00e9sentiel : Oui.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette formation couvre les bases du marketing digital, incluant les r\u00e9seaux sociaux, le<br \/>\nr\u00e9f\u00e9rencement naturel (SEO), la publicit\u00e9 en ligne (SEA) et la strat\u00e9gie de contenu. Id\u00e9al<br \/>\npour d\u00e9velopper une pr\u00e9sence en ligne performante et atteindre vos objectifs marketing<\/p>\n","protected":false},"featured_media":12580,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[80],"product_tag":[],"class_list":{"0":"post-12569","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digital","8":"first","9":"instock","10":"shipping-taxable","11":"product-type-simple","12":"knowlifi-col"},"_links":{"self":[{"href":"https:\/\/airconsulteamformation.com\/index.php\/wp-json\/wp\/v2\/product\/12569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/airconsulteamformation.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/airconsulteamformation.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/airconsulteamformation.com\/index.php\/wp-json\/wp\/v2\/comments?post=12569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/airconsulteamformation.com\/index.php\/wp-json\/wp\/v2\/media\/12580"}],"wp:attachment":[{"href":"https:\/\/airconsulteamformation.com\/index.php\/wp-json\/wp\/v2\/media?parent=12569"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/airconsulteamformation.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=12569"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/airconsulteamformation.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=12569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}